Knowledge Base & News

Articles of Interest

Below are the most recent published articles written by Insight Garden Principal Strategist Mark Dominiak.

(Articles are in PDF format requiring free free Adobe Reader plug-in to view).  Mark is a frequent contributor to a number of publications, most notably TelevisionWeek magazine.  Mark’s TelevisionWeek articles can be found roughly bi-weekly and on-line at tvweek.com. On-line registration is free. 

Recent articles appearing in other publications:

• 05/08 - Getting the Most Out of Your Advertising Investment  published in and provided here by permission of FORUM magazine, the monthly publication of the Association Forum of Chicagoland  

Immediately below are many of the most recent TelevisionWeek articles.  For a complete list of the 80+ articles Mr. Dominiak has contributed to TelevisionWeek magazine, please scroll down.

• 05/05/08 - Plain Talk Can Improve Collabortation
• 04/21/08 - Brand Needs Key to Media Allocation
• 04/14/08 - Fresh Ideas?  Head Back to School
• 03/17/08 - Keeping a Weather Eye on TV Habits
• 02/18/08 - Drilling Down to the Finer Points
• 01/28/08 - Fresh Start Mindset Key to January Ads
• 01/14/08 - Football Needs a Bit of Madness
• 12/10/07 - It's Time to Talk Turkey About TV Ads
• 11/26/07 - Break Out of Conventional Approach
• 11/05/07 - Try a Fresh Perspective on Media
• 10/22/07 - Media Firm's Website Can Give Insight
• 10/01/07 - Applying Gladwell's 'Tipping Point' Insights
• 09/17/07 - Expand Ads to Hispanic Consumers
• 08/20/07 - New Approach to Media Buys Could Correct Under-Delivery of

                          Young Demos

• 08/06/07 - Breaking Down DMA Populations
• 07/16/07 - Unwired Net Hits Target With Viewers
• 06/25/07 - You Can Read It in the Funny Pages
• 06/11/07 - Changes to Plan Can Prove Costly
• 05/28/07 - Upfronts Showcase Evolution
• 05/14/07 - Creating Powerful Media Ideas
• 05/07/07 - ‘Millenials’ Defying Old Models
• 04/16/07 - Opportunity:  It’s All in the Presentation

White Papers

Insight Garden has crafted a number of White Papers for clients which are also available for public domain use. Insight Garden White Papers available for this type of use are featured below. (Any commercial use of available Insight Garden White Paper intellectual property requires the consent of Insight Garden, Inc. White Papers are in PDF format, requiring free Adobe Reader plug-in to view.)

• 06/07 - Emotionally Charged

                      A White Paper discussion of the benefits of Emotional Vs. Rational

                      advertising approaches, done for and in conjunction with Zain Raj,

                      CMO, Euro RSCG, Chicago

• 06/07 - Media Research Club of Chicago - June 2007 Newsletter

                      Lead article for the Month's Newsletter

• 08/06 - Raising the Bar on Media Efforts by Using Growth Fundamentals
• 04/05 - Film Release Media Strategy Builds Awareness Quickly
• 12/04 - Fundamentals of Growth

Insight Garden in the News

The latest news about Insight Garden, Inc.

• 07/01/07 - Ball State University, Alumnus Magazine

          Principal Strategist Mark Dominiak interviewed in conjunction with Insight

          Garden's on-going contributions to BSU's Journalism program

• 06/15/07 - Media Research Club of Chicago, June Newsletter

          Front page lead story contributed by Insight Garden Principal Strategist

          Mark Dominiak

• 04/12/07 - The Storytellers, Storytelling as a Unifier

          Principal Strategist Mark Dominiak cited by UK professional Blog

• 04/08/07 - Northwest Indiana Times

          Insight Garden's Mark Dominiak joins inductees to the Board for the

          Whiting-Robertsdale Chamber of Commerce

• 02/17/06 - Television Week and Ad Age
  Principal Strategist Mark Dominiak announced as a moderator for Television Week's Annual Media Planning Conference

• 01/22/06 - The WRite Stuff
  Principal Strategist Mark Dominiak's work on sjbcatholicparish.org received feature story coverage in the local community newspaper
• 01/04/06 - University of Chicago Marketing Science Journal

          Principal Strategist Mark Dominiak cited as a contributor for Differences in

          Dynamic Brand Competition Across Markets:  An Empirical Analysis,

          paper by Dube, Manchanda

• 12/10/05 - Northwest Indiana Times
  Principal Strategist Mark Dominiak's work on sjbcaatholicparish.org appeared in Local News feature

• 10/01/05 - United States Postal Service Deliver Magazine
  Principal Strategist Mark Dominiak quoted; Article: How Does Your ROI Measure Up?

• 01/09/05 - Insight Garden, Inc. announces Web site launch - The NWI Times
• 01/03/05 - Media Strategy Firm Announces Web Site Launch - IG
• 12/31/04 - Market focus - The NWI Times
• 12/29/04 - Insight Garden launched - Post-Tribune
• 12/02/04 - Lewis Lazare Ad Notes - Chicago Sun-Times
• 12/01/04 - Unique Media Strategy Firm Announces Launch - IG

Articles of Interest

Below is a complet collection of the 80+ published articles written by Insight Garden Principal Strategist Mark Dominiak for TelevisionWeek magazine. (Articles are in PDF format requiring free free Adobe Reader plug-in to view). Read Mark’s articles just about bi-weekly in TelevisionWeek magazine or on-line at tvweek.com. On-line registration is free.

• 05/05/08 - Plain Talk Can Improve Collabortation
• 04/21/08 - Brand Needs Key to Media Allocation
• 04/14/08 - Fresh Ideas?  Head Back to School
• 03/17/08 - Keeping a Weather Eye on TV Habits
• 02/18/08 - Drilling Down to the Finer Points
• 01/28/08 - Fresh Start Mindset Key to January Ads
• 01/14/08 - Football Needs a Bit of Madness
• 12/10/07 - It's Time to Talk Turkey About TV Ads
• 11/26/07 - Break Out of Conventional Approach
• 11/05/07 - Try a Fresh Perspective on Media
• 10/22/07 - Media Firm's Website Can Give Insight
• 10/01/07 - Applying Gladwell's 'Tipping Point' Insights
• 09/17/07 - Expand Ads to Hispanic Consumers
• 08/20/07 - New Approach to Media Buys Could Correct Under-Delivery of

                  Young Demos

• 08/06/07 - Breaking Down DMA Populations
• 07/16/07 - Unwired Net Hits Target With Viewers
• 06/25/07 - You Can Read It in the Funny Pages
• 06/11/07 - Changes to Plan Can Prove Costly
• 05/28/07 - Upfronts Showcase Evolution
• 05/14/07 - Creating Powerful Media Ideas
• 05/07/07 - ‘Millenials’ Defying Old Models
• 04/16/07 - Opportunity:  It’s All in the Presentation
• 04/02/07 - When Good Plans Go Wrong
• 03/19/07 - Ancient War Relevant to Brand Battle
• 03/05/07 - Taking the Next Step to Gain Insight
• 02/19/07 - Marketing Along the Razor’s Edge
• 02/05/07 - Driving Time Can Hamper Effectiveness
• 01/22/07 - Passions Key to Targeting Right Groups
• 01/08/07 - Include Your Job in Your Resolutions
• 12/18/06 - Get Creative Teamed Up with Media
• 12/04/06 - Get Them Before Bed, After Rising
• 11/13/06 - Take a Page From the Kids:  Enjoy Media
• 10/30/06 - Mixed Messages Hurt Your Brand
• 10/16/06 - Team Player Strategy a Winning Pitch
• 10/02/06 - Reaching Men Not as Simple as We Think
• 09/18/06 - Don’t Dismiss Viewers Who Don’t Engage
• 09/04/06 - Storytelling Brings Team Together
• 08/14/06 - Harness the Power of Superheroes
• 07/31/06 - No Magic Number for How Much Is Enough
• 07/17/06 - Sharpen Your Saw and Stay Fresh
• 07/10/06 - Debunking Left/Right Brain Dogma
• 06/05/06 - Upfronts Get with the Changing Program
• 05/22/06 - Learning Is a Catalyst for Growth
• 05/08/06 - An Effective Competitive Analysis
• 04/24/06 - The Interdependence Bounty
• 04/10/06 - To Increase Productivity in Lean Times, Invest in Training
• 03/27/06 - Decision-Making is a Two-Step Process
• 03/13/06 - Sellers Time for Compromise
• 02/27/06 - Preparing for Life's Sudden Changes
• 02/13/06 - Wit and Wisdom of Superbowl Ads
• 01/30/06 - Long-Term Brand Plans Take Patience
• 01/16/06 - Use Creative Tactics to Retain Staff
• 01/02/06 - Resolve to Grow Smarter This Year
• 12/19/05 - Good Things Come in Small Packages
• 12/05/05 - Tapping the Power of Storytelling
• 11/21/05 - Aim For Thanksgiving to Be Bountiful
• 11/07/05 - The Little Things Can Mean So Much
• 10/24/05 - Look at Engagement as a Consumer
• 10/10/05 - Innovation Scarce in Fall Ad Campaigns
• 09/26/05 - Exploit Phases of Cold/Flu Season
• 09/19/05 - Innovative Thinking Pays Dividends
• 08/29/05 - Brands Can Shine Outside the Box
• 08/15/05 - Hone Skills with Entry Level Jobs
• 07/25/05 - Savvy Teams Good to Grow
• 07/11/05 - Applying the Power of the 5th Habit
• 06/27/05 - Tips to Spice Up a Local Market Plan
• 06/20/05 - Alternative Sources Gain Significance
• 05/30/05 - Making the Most of the '05 Upfronts
• 05/23/05 - Prepare for Summertime Behavior
• 05/09/05 - Neutralize Clutter to Set Off Message
• 05/02/05 - Advantages of Working 'Outside-In'
• 04/25/05 - Map Behavior for Brand Messaging
• 04/11/05 - Focus Keeps Target's Aim True
• 04/04/05 - Building Brand Awareness Quickly
• 03/14/05 - Handling Kids Media While It's in Flux
• 02/21/05 - Big Q1 Events Good Launch Venues
• 02/07/05 - Avoid New Product Release Pitfalls
• 01/24/05 - In-Store TV Networks Make Inroads
• 01/10/05 - Managing the Multi-Media Message
• 12/20/04 - A Good Yarn Can Sell Your Message
• 12/06/04 - Retailers Leverage Holiday Media
• 11/15/04 - Suffering the Q4 Budget Cut Blues?
• 10/25/04 - You've Made a Plan, Now Execute It
• 10/18/04 - Open Your Mind to the Consumer's View
• 10/11/04 - Mastering the Art of Show and Tell
• 10/04/04 - How to Restore Qualitative Diligence