Knowledge Base & News

Articles of Interest

Below is a collection of published articles written by Insight Garden Principal Strategist Mark Dominiak for TelevisionWeek magazine. (Articles are in PDF format requiring free free Adobe Reader plug-in to view). Read Mark’s articles bi-weekly in TelevisionWeek magazine or on-line at tvweek.com. On-line registration is free.

• 03/13/06 - Sellers\' Time For Compromise
• 02/27/06 - Preparing for Life\'s Sudden Changes
• 02/13/06 - Wit and Wisdom of Super Bowl Ads
• 01/30/06 - Long-Term Brand Plans Take Patience
• 01/16/06 - Use Creative Tactics to Retain Staff
• 01/02/06 - Resolve To Grow Smarter This Year
• 12/19/05 - Good Things Come In Small Packages
• 12/05/05 - Tapping the Power of Storytelling
• 11/21/05 - Aim for Thanksgiving to Be Bountiful
• 11/07/05 - The Little Things Can Mean So Much
• 10/24/05 - Look at Engagement as a Consumer
• 10/10/05 - Innovation Scarce in Fall Ad Campaigns
• 09/26/05 - Exploit Phases of the Flu/Cold Season
• 09/19-05 - Innovative Thinking Pays Dividends
• 08/29/05 - Brands Can Shine Outside the Box
• 08/15/05 - Hone Skills with Entry Level Jobs 
• 07/25/05 - Savvy Teams Good to Grow
• 07/11/05 - Applying the Power of the 5th Habit
• 06/27/05 - Tips to Spice Up a Local Market Plan
• 06/20/05 - Alternative Sources Gain Significance
• 05/30/05 - Making the Most of the \'05 Upfronts
• 05/23/05 - Prepare for Summertime Behavior
• 05/09/05 - Neutralize Clutter to Set Off Message
• 05/02/05 - Advantages of Working ‘Outside-In’
• 04/25/05 - Map Behavior for Brand Messaging
• 04/11/05 - Focus Keeps Targeting’s Aim True
• 04/04/05 - Building Brand Awareness Quickly
• 03/14/05 - Handling Kids Media While It’s in Flux
• 02/21/05 - Big Q1 Events Good Launch Venues
• 02/07/05 - Avoid New Product Release Pitfalls
• 01/24/05 - In-Store TV Networks Make Inroads
• 01/10/05 - Managing the Multimedia Message
• 12/20/04 - A Good Yarn Can Sell Your Message  
• 12/06/04 - Retailers Leverage Holiday Media
• 11/15/04 - Suffering the Q4 Budget-Cut Blues? 
• 10/25/04 - You\'ve Made a Plan-Now Execute It 
• 10/18/04 - Open Your Mind to Consumer\'s View
• 10/11/04 - Mastering the Art of Show and Tell
• 10/04/04 - How to Restore Qualitative Diligence 

White Papers

Insight Garden has crafted a number of White Papers for clients which are also available for public domain use. Insight Garden White Papers available for this type of use are featured below. (Any commercial use of available Insight Garden White Paper intellectual property requires the consent of Insight Garden, Inc. White Papers are in PDF format, requiring free Adobe Reader plug-in to view.)

• 04/05 - Film Release Media Strategy Builds Awareness Quickly 
• 12/04 - Fundamentals of Growth

Insight Garden in the News

The latest news about Insight Garden, Inc.

• 02/17/06 - Television Week and Ad Age

                          Principal Strategist Mark Dominiak announced as a moderator 

                          for Television Week\'s Annual Media Planning Conference

• 01/22/06 - The WRite Stuff 

                          Principal Strategist Mark Dominiak\'s work on 

                          sjbcatholicparish.org received feature story

                          coverage in the local community newspaper 

• 12/10/05 - Northwest Indiana Times

                          Principal Strategist Mark Dominiak\'s work on

                          sjbcaatholicparish.org appeared in Local News feature

• 10/01/05 - United States Postal Service Deliver Magazine

                           Principal Strategist Mark Dominiak quoted;

                           Article:  How Does Your ROI Measure Up?                

• 01/09/05 - Insight Garden, Inc. announces Web site launch - The NWI Times
• 01/03/05 - Media Strategy Firm Announces Web Site Launch - IG
• 12/31/04 - Market focus - The NWI Times
• 12/29/04 - Insight Garden launched - Post-Tribune
• 12/02/04 - Lewis Lazare Ad Notes - Chicago Sun-Times
• 12/01/04 - Unique Media Strategy Firm Announces Launch - IG

Many types of companies require skilled practitioners of communications arts. Insight Garden has helped clients in many types of situations:

• Agencies needing to augment media, account planning, contact planning or strategy firepower for specific projects or on-going help
• Clients without advertising-based expertise looking for specialist knowledge in message context, branding communications or consumer insight
• Content providers like media outlets or educational institutions needing industry-based knowledge to fill out offerings
      

Clients Served

Here are the clients Insight Garden has served for individual projects needs and as contributors to on-going needs.

• Creative Realities, Inc.
• DDB
• Element79
• Euro RSCG Worldwide
• Garmin International
• Lambda Legal
• Mix Design, Inc.
• Ogilvy
• Journalism Department, Ball State University
  Pro bono classroom assistance, curriculum advisor 
• Communication and Creative Arts Department, Purdue University Calumet
  Pro bono classroom assistance
• sjbcatholicparish.org
• TelevisionWeek

Case Studies

• Case Study No. 1 - Euro RSCG Worldwide/Ogilvy - A number of advertising agencies have engaged Insight Garden as a contributor to new business initiatives. Insight Garden provided needed perspective and powerful ideas in various ways. 
      
       
      
• Case Study No. 2 - Element79 - This client asked Insight Garden to help refine a new service offering and fine tune the proprietary tools that support it.
      
  
      
• Case Study No. 3 - Creative Realities - An innovation advisory and consulting firm needed an outside resource to provide branding expertise and communications perspective in support of a key client’s new product ideation process.
      
  
      
• Case Study No. 4 - TelevisionWeek - The television industry’s largest trade publication, TelevisionWeek, required expert content for it’s weekly Media Planner column. Insight Garden’s Principal Strategist, Mark Dominiak stepped in as a columnist.