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Content providers are experts in the subject matter they
offer to consumers in the marketplace. Content providers will
often partner with specialists who can enhance their offering.
Situation:
TelevisionWeek is the leading trade publication in
the television industry with a circulation of over 35,000.
Their mission is to keep their readers informed on all of
the factors in the marketplace which influence the television
industry. One of those factors is the advertising industry
and its critical media planning and buying functions. A vacancy
in TelevisionWeek’s Media Planner column led
to an engagement of Insight Garden.
Insight Garden’s role:
- IG’s Principal Strategist, Mark Dominiak, to create
Intellectual Property submissions for TelevisionWeek’s
Media Planner column
- Cover areas of media and message context philosophy
- Provide principles and practical advice for media planners
to use and television industry professionals to understand
Results:
Initial submissions led to an agreement between TelevisionWeek
and Insight Garden to provide twice-monthly articles for the
Media Planner column.
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