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Situation:
An agency pitching a beverage category prospect; no
available in-house media specialists to provide message
context, perspective or tactical ideas for the pitch.
Insight Garden’s role:
- Provided deeper behavioral understanding of prospect’s
target
- Created a message context strategy platform to
support creative ideation
- Supplied unique message context tactics for use
as presentational and conversational intellectual
property in the pitch meeting
Results:
Helped client establish on-going partnership conversations
with the new business prospect.
Visit
the website of Euro RSCG Worldwide...
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Situation:
An agency pitching a retail category prospect; account
planning group wanted to augment traditional account
planning role with message context perspective.
Insight Garden’s role:
- Provided a deep analysis of message context behavior,
category preferences and attitudinal profile for the
prospect target and key competitors
- Developed an audit of historical message context
behavior for prospect and key competitors comparing
and contrasting to expected strategic recommendation
- Created message tactic ideas and creative brief
enhancement
Results:
Client was one of two finalists for the prospect's business.
Visit
the website of Ogilvy...
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