Our Mission
To cultivate ideas that will have powerful marketplace impact
for our clients.
Our Philosophy
At Insight Garden, we advocate deep end-consumer understanding:
- Uncover the roots of behavior
- Find fertile insights
- Foster growth of high-impact ideas
- Avoid left-brain trap
- Dominates today's decision-making process
- Skews perspective to inside-out thinking
- Pushes marketers away from end-consumers
Principal Strategist - Mark Dominiak
 Mark
has more than 20 years of experience in the communications
industry. His core area of expertise is founded in media and
message context strategy. He is also a powerful intellectual
innovator, currently supplying ideas and expertise to Television
Week magazine and Purdue University’s Calumet campus.
Mark has leveraged his deep media background to develop a
unique strategist’s perspective of consumers and brands,
helping clients solve challenging marketing problems in Marketing,
Advertising, and Business Growth areas. Mark is a champion
of right-brain perspective. Qualitative insights are his bread
and butter.
Mark’s career spanned many years at FCB, Chicago where
he recently led media and strategy development for John Deere,
Circuit City and Blue Cross Blue Shield of Florida. Mark’s
efforts leading the BCBSF team culminated in an FCB award
for excellence in integrated marketing.
At FCB, Mark also led The Growth Group, The Kraft Media
team, FCBi’s media team managing 20+ e-commerce brands
and Coors brands including new product introductions.
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